Impact
Technical Complexity to
Business Outcomes
Eric Brousseau
MetaforIQ Founder
I lead the transformation of complex technical challenges into products that delight customers and drive business outcomes. By applying systems thinking to organizational and technical siloes, I connect vision and execution to define categories and scale businesses.
Outcomes
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Best Buy
Nike
Vevo
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Moogsoft
New Relic
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Zero-to-One
Experimentation and Optimization
B2C
Innovation
AI/ML
B2B
Predictive Analytics
Founding the Innovation Team
The Context
The company's initial shift to digital retail, where data-driven decision making was not yet a standard operating model.
The Opportunity
I saw an opportunity in how the ecommerce department approached marketing, content management, and customer behavioral analysis. I started a dedicated team to pioneer high-leverage technical capabilities.
My Role
Architect
The Outcome
Founded the Innovation Team and pioneered foundational capabilities in A/B testing, real-time product affinity, and automated marketing. This established the enterprise's data-driven operating model and fundamentally changed how decisions were made at scale.