Eric Brousseau
MetaforIQ Founder
Vevo manages the world’s largest premium music video library. Maintaining a robust supply chain of content delivery requires high-velocity content operations.
The legacy manual supply chain had a massive bottleneck with metadata enrichment taking days. Collaborating with data science, we discovered that automating the tagging of content metadata via computer vision, NLP, and 3rd-party APIs was the only way to unlock true time-to-market speed.
VP of Product & Engineering
Delivered an automated content intelligence pipeline using AI/ML for metadata tagging. This modernized the primary supply chain bottleneck, scaling content operations 100x and reducing time to market from days to minutes.
A critical shift in media consumption as viewers migrated from YouTube-centric discovery to direct Connected TV (CTV) and living-room experiences.
Relying solely on third-party distribution created a 'data blind spot' and limited monetization. We needed to architect an owned-and-operated distribution layer to capture direct-to-consumer signals and secure our presence in the CTV landscape.
VP of Product & Engineering
Led the architectural delivery and launch of Vevo’s first linear programming platform. This established a proprietary first-party data loop and transformed Vevo from a content provider into a direct-to-consumer media network with full monetization control.